The BMW Roundel

One of the most recognizable logos in the world, the blue-and-white BMW insignia is

known as the Roundel. It’s the only automotive emblem to depict motion as it portrays the

movement of an airplane propeller against a clear blue Bavarian sky. This hearkens back

to BMW’s early days as a manufacturer of airplane engines that set many altitude records

in the early 1900s.

bmw roundel

The BMW Roundel

Certified: McKenna BMW

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McKenna BMW Review

This limited-edition bike is a winning combination of state-of-the-art technology and exclusive design. Disc brakes and a sophisticated frame in matte anthracite with M logo, in combination with distinctive rims, grips and saddle inlay in the trademark BMW M red make this bike a true eye-catcher.  Available in limited quantities.

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We would like to honor one of the most important top-sellers of the post-war period: it´s a car that has become the symbol of an entire generation: the BMW Isetta.

Milestones BMW Isetta

The Resurrection of the legendary Mille Miglia winner of 1940: the BMW 328 Kamm Coupé.

BMW 328 Kamm Coupé